@Telegraph UK – 5 things the @AmericasCup must to do make itself more accessible & what it has already nailed.

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Emirates Team New Zealand celebrate after their 7-1 victory over Oracle Team USA in the America’s Cup final CREDIT: AP

by Miles Dilworth

26 JUNE 2017 • 9:30PM

“In the end it was a walkover. New Zealand routed the USA 7-1 to win the 35th America’s Cup in Bermuda.
Trouble is, did anyone notice?

Sir Ben Ainslie’s Land Rover BAR challenge did its best to milk the untapped British market, but came up short. The Kiwis were preaching to the converted, while moneybags Oracle Team USA had their campaign end in humiliation and a dwindling American audience.

The Cup can be impenetrable at times. Adorned with corporate sponsorship, to the sceptic it is little more than a billionaire’s plaything …”

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